Tendokan dojo

2011 / logo 

Logo for an aikido dojo. Tendokan in japanese is made out of combining the words 'ten', 'do' and 'kan', where 'ten' means heaven, 'do' means way and 'kan' means place/ house or location. The translation means 'The dojo, from which starts the way to heaven' or 'The dojo of the heaven's road'.


The business card is based on the golden section ratio (1 x 1.618), where the logo is position in the middle of the square created by the golden ratio and the text starts from its end as shown on the sketch bellow.